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Yesterday at Galaxy Unpacked in London, Samsung gave us a closer look at their upcoming intelligent eyewear by revealing two new frame styles designed in partnership with Gentle Monster and Warby Parker. Building on the early teasers we saw at Google I/O back in May, these screen-free smart glasses are built to bring Google’s Gemini AI directly to your face—and thankfully, they actually look like normal glasses you’d want to wear.
They actually look like normal eyewear
The biggest hurdle for smart glasses has always been the design. Nobody wants to walk around with a bulky, glowing tech gadget on their face all day. Rather than building everything from scratch, Samsung took a much smarter route by leaning on established fashion brands to design frames people would actually wear in public.



The two new styles revealed today give us a clear look at where this lineup is heading. The Gentle Monster edition features a boxier, refined black frame, while the Warby Parker option offers a subtly curved brow line in a brown color. Both designs have a slim profile that closely mimics standard acrylic frames.
Ditching the screens for audio and AI
To keep that profile slim, Samsung made a conscious choice to skip built-in displays. Instead of cluttering your vision with pop-up notifications, these glasses are entirely audio-based, powered by the Qualcomm Snapdragon AR1 Gen 1 chip. So, with these glasses, you interact with the world using a built-in camera, microphones, and open-ear speakers tucked into the stems.
And because they aren’t pushing pixels to a display, the battery life looks to be surprisingly solid. Samsung officially confirmed that the glasses will get up to nine hours of active use on a single charge, and the included hard-shell carrying case holds enough juice for seven additional full charges.
Bringing Gemini to your face
But the real value here is the software. Built on Google’s Android XR platform, these glasses serve as a hands-free conduit for Gemini Intelligence (though Samsung’s Bixby is also an option). And the practical applications look genuinely useful.
You can ask Gemini for turn-by-turn walking directions, get real-time translations delivered straight to your ear, or have the glasses summarize incoming text messages. Because the built-in camera can “see” what you see, you can also use it to capture visual context—like snapping a picture of a whiteboard during a meeting and having Gemini automatically organize the notes in Google Docs for you later. And you have to remember that since Google owns the core utility tools we actually rely on every single day—think Google Maps, Gmail, Calendar, and Messages—these glasses should be much more useful than competitors like the Meta Ray-Ban wearables.
Of course, a front-facing camera on a pair of normal-looking glasses brings up obvious privacy concerns—because let’s be honest, no one likes a “Glasshole.” To help with this, Samsung included a recording LED on the front that illuminates when the camera is active. Similar to Meta’s approach with its Ray-Ban frames, if the glasses detect that the LED has been covered or obscured, they will prevent recording entirely.
Availability and pricing
Samsung is remaining tight-lipped on exact pricing for now, only referring to the glasses as a “premium” product. However, they did confirm that the full collection will be launching later this fall.
This is a space that is heating up quickly, and with Meta finding surprise success with their Ray-Ban glasses, it makes sense that Samsung and Google want a piece of the pie. I’m eager to get our hands on these new devices and test the actual audio quality and Gemini integration in the real world, so stay tuned for more content! But what are your thoughts on these new designs? Let us know in the comments below.
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