Samsung says upcoming Android XR glasses will be priced in the ‘premium range’

While we recently got a look at two new designs of the upcoming Samsung Android XR glasses from Warby Parker and Gentle Monster, the biggest question remained unanswered: how much are these actually going to cost? We still don’t have exact pricing for the fall release, but thanks to a recent interview, we now have a better idea of where these devices will sit in the market.

As reported by The Korea Times (via 9to5Google), Samsung Electronics Head of Extended Reality Research & Development Team, Choi Jae-in, has now shed a little light on their pricing strategy. During a press briefing after Galaxy Unpacked 2026 in London, Choi Jae-in said the company plans to price the new Android XR glasses “at a reasonable level…but it should initially be positioned in the premium range.”

Comparing the market

While that doesn’t give us an exact dollar amount for the fall release, it tells us exactly who Samsung is—and isn’t—trying to compete with on price. Right now, Meta’s smart glasses are the baseline for this market, starting at $299 in the U.S. By explicitly calling out a “premium” positioning, I think it’s highly likely that Samsung’s hardware will start above that $300 floor. It sounds like they aren’t trying to build a cheap, entry-level experiment; they are pricing this as a high-end accessory.

Why the premium price tag?

Samsung justifies this premium positioning by leaning heavily into build quality and ecosystem integration. According to the company, these glasses are being built to the same durability and reliability standards as its flagship Galaxy smartphones. They are also offloading a lot of the heavy computing to your connected phone, which Samsung claims allows them to build a lighter, more comfortable frame than what Meta currently offers.

“Smart glasses are an extension of the experience centered on the smartphone, rather than being a post-smartphone device,” Choi said. “As the first major smartphone brand to enter the smart glasses market, we have a lot of things to offer.”

We still haven’t seen an exact launch date for these Samsung Android XR glasses beyond the expected fall timeframe, but these new details at least give us a much clearer picture of what Samsung is building. If they can nail the Gemini integration and build quality at a decent price point, these could be the next must-have tech accessory.