Support our independent tech coverage. Chrome Unboxed is written by real people, for real people—not search algorithms. Join Chrome Unboxed Plus for just $2 a month to get an ad-free experience, access to our private Discord, and more. Learn more about membership here.
START FREE TRIAL (MONTHLY)START FREE TRIAL (ANNUAL)
If you’ve ever questioned how an app might appear or operate on your specific device before downloading it, this upcoming Google Play Store update is going to be your new best friend. Google has been consistently working hard over the past several years to enhance both device compatibility for apps and the delivery of pertinent information to users.
Its latest effort seems to be a stride in the right direction and provides you with a one tap preview the app’s functionality and appearance on your particular device type. All credit goes to @AssembleDebug on Twitter, who has given us a first glimpse of a new set of smart chips on app listings as seen in his tweet below!
So, how does it work? These smart chips allow you to filter out device types. As a result, app ratings, number of downloads, screenshots, and more will adapt based on your chosen form factor’s specifications. It presents a far more realistic and insightful view of how the app will function once you install it on your phone, Chromebook, TV, smartwatch, or tablet and I’m all for it.
In the past, the process to view device-specific screenshots or reviews required many additional taps and a bit of extra navigation. If you wanted to see how an app would appear on a tablet, for example, you’d have to scroll to the far right of an app’s screenshots since tablet versions of the images were uploaded last. Developers kind of just had to make due. Moreover, if you wanted to read reviews specific to your device and its version, you’d have to manually filter them out in the reviews section with a few dropdowns.
This is where the smart chips setup shines, it is about to revolutionize this process. The feature means you won’t have to go through the entire lengthy process just to evaluate if the app will operate to your liking before downloading it. Just tap the chip for your device type, and voila! The entire user experience is instantly customized to your needs. Are you ready for my favorite and most used phrase on this site? “Google should have done this years ago!”
As of now, this update has yet to roll out to everyone (or maybe anyone). AssembleDebug activated it via a developer flag, meaning it’s still in its testing phase. It’s probably not far from its wide-scale release though, so keep an eye out if you’re browsing the store at any point over the next week or two.
SUBSCRIBE TO UPSTREAM
Get Chrome Unboxed delivered straight to your inbox
Upstream is our flagship, curated newsletter with the top stories, most click-worthy deals, giveaways, and trending articles from Chrome Unboxed sent directly to your inbox a few times a week. Join 31,000+ subscribers.

