Google’s new AI tools for ads can transform 100 photos at once

In the fast-paced world of digital marketing, creating high-quality, on-brand creative assets is a constant challenge. In a new announcement, Google is rolling out a powerful new suite of generative AI tools within its Google Ads Asset Studio, and they are designed to be a one-stop-shop for marketers looking to bring their creative ideas to life.

Powered by an upgrade to the advanced Imagen 4 model, these new tools bring a remarkable improvement in image quality and some truly mind-blowing new capabilities that feel like something out of science fiction.

Putting your products into a scene

The most impressive new feature is the ability to turn a simple, standalone product photo into a compelling lifestyle shot. Using the example of a jacket, Google explains how a marketer can upload a photo of the product, provide a simple text prompt like “a young man walking in the park,” and the AI will generate a brand-new, campaign-ready image featuring a model wearing that exact jacket in that scene.

The AI is smart enough to preserve all the key details of the product, creating an authentic-looking asset in seconds. This is an absolute game-changer for small businesses and marketers who don’t have the time or budget for expensive, custom photoshoots.

Bulk transformations and brand consistency

The new tools also tackle two other major creative hurdles. First is the ability to transform up to 100 images at once. You can take a batch of photos, instantly transport them to new settings, and even add new objects to the scene, dramatically speeding up the creative workflow.

Second, to ensure all these AI-generated images match your company’s unique look, Asset Studio now supports “style references.” You can upload your own on-brand images, and the AI will use them as inspiration to ensure all the new visuals it creates maintain a consistent look and feel.

On top of all this, the new tools can also instantly transform a few images, logos, and text descriptions into dynamic video assets.

These new features are set to roll out soon, just in time for the holiday season, and they represent a massive leap forward for AI-powered creative tools. They make it easier than ever for businesses of all sizes to develop, review, and share high-performing creative assets.