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Google’s “Virtual Try-On” technology for clothing has been a fascinating and surprisingly useful application of AI, giving shoppers a better idea of how a shirt or dress might actually look on their body type. Today, Google is expanding this impressive tech in two big ways: the existing clothing try-on is rolling out to more countries, and it’s also coming to a brand-new, and notoriously difficult to shop for, category: shoes.
Try on shoes right from your couch
That’s right, you can now use Google’s AI to help answer the age-old question: “Can I pull off these shoes?” The new feature, which is rolling out starting today for shoppers in the U.S., works in a simple and intuitive way.
When you’re browsing for shoes on Google, you can tap on a product listing with the “try it on” button. From there, you just need to add a full-length photo of yourself, and within moments, Google’s state-of-the-art AI will show you what you might look like in those new heels or sneakers. The technology is smart enough to accurately perceive shapes and depths, preserving the subtle details to give you a surprisingly realistic preview.
Expanding around the globe
Alongside the new shoe category, Google also announced that its original virtual try-on feature for clothing will be expanding beyond the U.S. In the coming weeks, shoppers in Australia, Canada, and Japan will also be able to start using the tool.
This is another fun and genuinely practical application of Google’s AI that makes the often-frustrating experience of online shopping a little less of a guessing game. If you’re in the U.S., be on the lookout for the new “try it on” button as you shop for your next pair of shoes.
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