• Skip to primary navigation
  • Skip to main content

Chrome Unboxed - The Latest Chrome OS News

A Space for All Things Chrome, Google, and More!

  • News
  • Reviews
  • Unboxing
  • Chromebooks
  • Upcoming
  • Deals
  • Tips
  • Podcast
  • Home
  • Gaming
  • SEARCH
You are here: Home / News / Google adds subtle change to make search results more recognizable
Google adds subtle change to make search results more recognizable

Google adds subtle change to make search results more recognizable

January 16, 2020 By Robby Payne Leave a Comment

The word ‘Google’ has become so many things at this point. It is the name of a globally-recognized advertising company, a hardware manufacturer, a software maker, a services provider, a cloud computing juggernaut, and lest we forget, a search engine. Core to all the things Google does as a company is the most central part of its overall profit: search. As Google defines it, they are in the business of organizing the worlds information. So important to Google’s identity is searching that the word ‘search’ itself is often replaced with ‘Google’ as a verb in our less buttoned-up vernacular.

So, when changes happen to the core search experience, those changes have a lasting impact and affect on nearly anyone who uses the internet. Think about the sheer volume of searches that happen on a minute to minute basis all around the world. It is mind-numbing to think of the amount of traffic google.com sees on a very routine basis. When Google changes anything on their core website, it is worth taking a look at.

an example of Google’s new search results

Rolling out over the last few days is a change that alters the look of your search results across the board. From now on, when you search for anything, the websites that show up as a result will not only have the title and a snippet of info in the result, but the favicon will show up as well. Favicons are the little icons that show up in your browser’s URL bar or tab and accompany the website/web app if you place a shortcut on your home screen or in your app tray.

Favicons are the quick, snackable version of most companies’ logos that we begin to attribute to their brand over time. Google’s colorful G, Stadia’s wedge-shaped S, and even the Chrome Unboxed O are all examples of a favicon in action. They don’t tend to get a ton of front-seat billing, but that seems to be old news now. From here on out, search results will also feature a site’s favicon right above the title of the page and I love it.

Shop The Best Chromebooks of 2019 at Chrome Shop

In a nutshell, this offers a quick, visual queue to users to help them discern exactly where the article they are about to click on is actually taking them. Don’t get me wrong: it’s not like the website name and URL wasn’t always right there to see. It’s just clearer and easier to sort visually now. If I’m performing a search for the Samsung Galaxy Chromebook, for instance, and I’m looking quickly for what Chrome Unboxed has to say about it, I can now see the relevant results and visually hone in on the ones I was looking for with a great deal more ease.

This isn’t an overhaul to the algorithm or the entire search page for Google. Instead, this is a small, helpful change that will help users parse the staggering amount of info offered up by a simple search. Branding and iconography are important and useful for us to navigate things on a more visual basis, and Google’s new addition to search results takes advantage of that in all the right ways.

Get Alerted About New Posts On
Your Schedule
Sign Up For The Official Chrome Unboxed Newsletter
Latest Posts
  • Join me on the Stadia Source Podcast and enter to win a Stadia Premiere Bundle
  • Google Sheets adds quick cell and range navigation with new ‘name box’ feature
  • Get this refurbished Acer Chromebook Spin 713 with a 2-year warranty for $448
  • Smart Deal: $210 off the JBL Link View Google Assistant Smart Display

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Filed Under: News

About Robby Payne

Tech junkie. Musician. Web Developer. Coffee Snob. Huge fan of the Google things. Founded Chrome Unboxed because so many of my passions collide in this space. I like that. I want to share that. I hope you enjoy it too.

TWITTER | FACEBOOK | INSTAGRAM | YOUTUBE | EMAIL | ABOUT

Copyright © 2021 · Chrome Unboxed · Chrome is a registered trademark of Google Inc.
We are participants in various affiliate advertising programs designed to provide a means for us to earn fees by linking to affiliated sites.

GET EMAIL UPDATES

Privacy Policy

  • Reviews
  • Editorial
  • About