Google Search is getting a new ‘Sponsored results’ label and a hide button

Google Search is the company’s most important and widely used product, and even small visual changes can have a big impact on the user experience. In a new blog post, Google has announced an update to how it displays ads on the search results page, introducing a clearer label and, more importantly, a new control that gives users the power to hide them completely.

The most visible change is how text ads are grouped. Instead of individual labels, all ad results will now be collected under a single, larger “Sponsored results” header. Google says this new label is designed to be more prominent and will remain visible as you scroll, making it clearer which results are paid advertisements. This new group label will also apply to other ad units, like Shopping ads. It’s important to note that the size and number of ads aren’t changing—Google says the goal here is simply to improve clarity and navigation.

Perhaps the more exciting part of this announcement, however, is the addition of a new user control: a “Hide sponsored results” button. With a single click, you will be able to completely collapse the entire text ad section, allowing you to focus solely on the organic search results. This is a fantastic and very welcome addition that gives users an easy, built-in way to temporarily hide ads, which is a huge win for user control and experience.

According to Google, these updates are currently rolling out globally on both desktop and mobile, so you should start seeing the new design in your own search results very soon.