Gemini’s Super Bowl spot highlights home design and personalized AI

As the big game approaches this weekend in Santa Clara, Google is making a massive marketing push to humanize its AI. Marvin Chow, Google’s VP of Consumer and AI Marketing, has debuted the company’s national in-game advertisement, titled “New Home.”

The 60-second spot moves away from technical jargon, focusing instead on a feel-good story of a mother and her young son, Ben, as they prepare to move. The ad serves as a showcase for the agentic and creative capabilities of Gemini that we have been tracking all week.

Bringing “Nano Banana” to the living room

The center-piece of the ad is Gemini’s image editing power, driven by the viral Nano Banana model. In the spot, the mother and son upload photos of their empty new house and use simple conversational prompts to “live” in the space before they even move in. They use Gemini to:

• Visualize renovations: Seeing how a new garden or different colored walls would look in real-time.
• Plan layouts: Dropping in photos of Ben’s current bed, toys, and even the family dog’s bed to see how they fit into the new room.
• Get creative: Using a simple doodle and asking Gemini to bring it to life as a real-world design.

According to Google, users edited over 5 billion images with Nano Banana last year alone, and the “Pro” version featured in this ad allows for even more precise adjustments—like changing a specific piece of furniture while preserving the rest of the photo’s lighting and perspective.

More than just a chatbot: Personal context and “Connected Apps”

The ad also highlights how Gemini acts as a “proactive” assistant by tapping into your personal digital life. We see the family pulling inspiration from their own Google Photos history and using Connected Apps like Gmail and Maps to coordinate the move.

This aligns with the “Personal Intelligence” updates we’ve covered recently, where Gemini can cross-reference your emails and photos to provide uniquely tailored assistance. Whether it’s finding the fuse box under the hood of a car (a scenario featured in Google’s accompanying social spots) or helping a child feel at home in a new space, the message is clear: Gemini is moving from a novelty tool to a core part of the “Home” experience.