In order for digital marketers to ensure the success of their strategies, they have to reach out for one or more tools in their arsenal. Due to its rich variety of extensions, Google Chrome has managed to become one of industry’s top choices for a browser. To find out what are some of the best extensions a digital marketer can make use of, continue reading.
Hubspot Sales
Known as the tool that saves time at every stage of the funnel, it represents the cornerstone of every well-established digital marketing campaign. It provides information on who visits your website in real time, as well as how often and which pages are the most viewed ones. It helps keep prospects from slipping right through your fingers with its personalized, yet automated emails which can aid both when scouting for clients and when looking to improve your link building outreach efforts.
Majestic Backlink Analyzer
Is anyone linking to your content? And if so, who are they? To these two basic, and many other crucial questions, you can get all the answers you need regarding your backlinks with just one tool – Majestic Backlink Analyzer. What makes it so uniquely practical is the fact that it crawls the entire web without relying on a third party to get the data. It provides you with information on Trust Flow and Citation Flow score for any web page and a summary info on the number of ULRs and domains that link to your website or a specific page.
Ahrefs SEO Toolbar
To get all your metrics in one place, install Ahrefs SEO Toolbar. It will provide a clear overview of Ahrefs rank, domain and URL rating, as well as a number of backlinks, referring domains and all social metrics. All our employees have both MOZ and Ahrefs toolbars always active as they save us a significant amount of time. Namely, when browsing for guest posting opportunities, all they are required to do is take one quick look at the toolbar and they get all the metrics in one place.
Nofollow
This handy extension outlines nofollow links and nonindex meta tags helping you spot them the moment you land on a web page. Thus, without having to go through the entire source code searching for the rel=”nofollow” parameter, you can see whether you will be getting some juice from that particular website, as Nofollow extension marks all nofollow links red, so that you can spot them on the page with ease.
LastPass
In today’s day and age, between email, banking and social media accounts, even online shopping and online tools, who would have remembered all their passwords? Thanks to LastPass, you have to remember only one and it will autologin to all your websites and sync all your passwords across all devices. It stores all your usernames and passwords, letting you manage everything from one simple, searchable vault. The fact that only you know the master password have access the vault is what makes it so appealing to marketers world-wide.
Lightshot
Although at first sight it may seem as nothing more than a simple screenshot tool, it actually proved to be extremely useful for capturing images of leaked information you might suspect of getting permanently removed. Google can be a sneaky player, so once you see a juicy piece of information, you want to snap a picture of it and keep until further notice.
Grammarly
With content being predicted as the future of marketing, it’s no wonder Grammarly enjoys such popularity among digital marketers. It makes sure the content you publish, not just on your blog, but social media as well, is mistake-free. Furthermore, if you are not a native English speaker, it will help you enhance your communication. Unlike other similar tools, Grammarly does not only check for spelling mistakes, but can also detect whether a correctly spelled word is misused in a particular context, and also helps with some more complex grammatical errors non-natives usually make, like the use of articles, placement of modifiers, or a subject-verb agreement.
Better History
To improve your chrome search history experience, we recommend installing Better History which adds more controls, allowing you to recover something from your history in a matter of seconds. Do you remember the page title but not the URL, or the other way around? This extension enables you to search for either one, and will highlight the ones in your history that prove to be matches. If there was a great guest posting opportunity you forgot to save, Better History will detect it for you after just one or two clicks.
MozBar
Just like Ahrefs SEO Toolbar, MozBar provides all SEO metrics in one place. It enables you to make custom search by city, country, region, engine, and many more, thus downsizing your time spent on browsing link building opportunities. It gives you quick access to page and domain authority of any site, highlights keywords on a page, and differentiates links by their type. Add to all that the fact that it exposes page elements, markup, HTTP status and general attributes, and you’ve got that one bar that rules them all.
FatRank
Whether you are doing a competitor analysis, prospecting or some simple ranking reports for your clients, fat rank will provide you with ranking information for any keyword or a phrase you need to check. You will get information on the current Google ranking position, as well as the URL of the page the keyword ranks for. It will search down to a ranking depth of 100, and you can conduct multiple checks which will be stored in your session history so that you can download it as CSV file. For instance, in the image above we see that our website – https://agseosydney.com.au ranks as #1 for the keyword SEO Sydney. Feel free to download the extension and play around with your website, it is totally free and fun.
Copy All URLs
Finally, as a digital marketer always on the lookout for new link building opportunities, you are likely to be handling endless lists of links. It might happen that you open 20+ tabs in your browser and don’t get the chance to go through them all – you can use this extension to copy them all so that you can save them in a text document, and later paste them in the browser using the same extension. Thanks to Copy All URLs, you don’t have to worry about losing valuable resources in the over-cluttered history.
So, there you have it, 11 great and mostly free extensions that are bound to help your digital marketing campaign. Whether you’re an SEO, SEM, SMM, PPC, PR or any other kind of marketer, these tools will come in handy during your work. what are some of the tools you prefer? Tell us in the comments section.
About The Author
Amir Noghani is the general manager of Green Web Marketing. He has worked in the field of online marketing and communications for over seven years and has a Master’s degree in engineering. Head over to his site to learn more!
