There are two kinds of people in this world – those that love Nickelback and those that hate them. Regardless of which camp you fall in – and we’re only silently judging – it’s hard to deny that they’ve been an influential part of rock history. Now, Google Photos has partnered them for a promotional parody that is actually pretty genius and I’m kind of mad that I didn’t think of it first.
Uploaded to Youtube today, the new video is a reimagining of the band’s 2005 song aptly named ‘Photograph’. The lyrics have been altered to poke fun at lead singer Chad Kroeger’s hair styles through the years and he even went so far as to provide his personal photos to Google for the shoot. If you laugh at yourself, others have no firepower, right?
Fifteen years ago, we had no idea that the photos on our mobile devices would become such a ubiquitous part of all of our lives. When Google approached us with the idea about marrying the song with Google Photos we felt like it would be a fun and nostalgic way to give the song a lyrical refresh and share some of our favorite memories.
Chad Kroeger
A lot of people look back on years gone around Christmas time using Google Photos. Their ‘On this day’ feature called ‘Recent highlights’ is arguably much more used than Facebook’s who was the first large company to implement it. Recently, Google added cinematic 3D photos to your memories and they’ve been working around the clock to make Photos a well-loved app…mostly. They even breached 5 billion installs on the Google Play Store earlier this month.
On top of all of that, they’re offering a ‘last-minute gift’ promotion where you can get same-day prints of your memories at your local CVS, Walgreens, or Walmart for just a quarter each. If you visit Google Photos, you’ll see a banner advertising this at the top of the site. This is the same price it’s always been, so it’s nothing special, but we’re mentioning it to be punny because we feel it would be awesome to see Google give one or two completely free same-day prints to everyone as a Christmas gift. At that quantity, local retailers probably wouldn’t run out of ink (not everyone would take advantage of it) and it would be a great way to get users on board with physical prints for the new year – especially since Google wants people to buy into their Premium Prints subscription service! I’m sure that they could even work out a deal where they could immediately reimburse those retailers for the cost of that ink.
