Everything Google announced at the fun-filled Made by Google 2025 event

At their Made by Google 2025 showcase in New York yesterday, Google unveiled their latest hardware lineup with a big dose of personality. Hosted by Jimmy Fallon, the event generally felt less like a stiff, rehearsed keynote and more like a talk show – although there were still a few cringey moments. But this was a fun new format, so I’m giving them a pass! Overall, the presenters and celebrity guests seemed to be having actual fun, creating a playful atmosphere to introduce all the new products.

And there was a lot to get through. The Pixel 10 phones are now official, the Pixel Watch 4 is making strides in health tracking, and the new Pixel Buds 2a look to be a fantastic, affordable option. AI was, of course, woven throughout the event, but I thought it didn’t feel like the entire focus. So, for those of you who missed the show, here’s a full breakdown of everything Google announced.

A quick pre-order deal from Best Buy

For those of you ready to jump on a preorder, it’s worth noting that Best Buy is running a fantastic launch promotion. With the purchase of any phone in the Pixel 10 series, you can get up to a $350 e-gift card. According to the terms, the gift card will be created and sent out after your new phone is either shipped or picked up in-store. It’s a pretty sweet incentive if you were planning on buying unlocked anyway.

The Pixel 10 and 10 Pro Series

No surprises here, but it’s great to finally have the official details on Google’s latest flagships. While the overall design remains consistent, the build quality is more premium than ever. The biggest upgrades, however, are under the hood and in the camera bar.

The big story for the standard Pixel 10 is the long-awaited addition of a dedicated telephoto lens, meaning the entire flagship lineup now features a versatile triple-camera array. It’s a 10.8MP sensor with a 5x optical zoom (up to 20x Super Res Zoom), bringing true flagship-level zoom to the base model for the first time. Its 6.3-inch Actua Display gets a brightness boost to 3,000 nits with a 60-120Hz refresh rate. The Pixel 10 starts at $799 and is available in Obsidian, Frost, Lemongrass, and a fantastic throwback blue called Indigo.

But this brings up the big question: with the base model now so capable, what makes the Pixel 10 Pro and 10 Pro XL “pro”? The differences are subtle but important for power users. The Pro models feature a superior LTPO Super Actua Display with a full 1-120Hz variable refresh rate for smoother scrolling and better power management. While the camera focal lengths are the same, the Pro models use higher-resolution sensors and a new image signal processor, enabling features like a mind-bending 100x Pro Res Zoom.

The Pro XL model gets a few extra perks, including double the starting storage and faster 45W wired charging. More about the new wireless charging here in a bit. The Pixel 10 Pro starts at $999, while the larger 10 Pro XL begins at $1,199.

All three Pixel 10 phones are available for preorder now and will begin shipping on August 28th.

Pixel 10 Pro Fold Breaks New Ground

While the standard Pixels are solid upgrades, the Pixel 10 Pro Fold is arguably the star of the show. For the first time in a major foldable, Google has achieved a full IP68 rating for dust and water resistance. This is a massive engineering accomplishment that addresses the primary durability concern for the entire foldable category.

The new “gearless” hinge is smaller and more durable, allowing for a trimmer bezel that makes the 6.4-inch outer display (60-120Hz) feel much more like a normal phone. Inside, the 8-inch display is brighter, and the device is powered by a 5,000 mAh battery. The Pixel 10 Pro Fold starts at $1,799 and will be available on October 9th.

Tensor G5 and a smarter AI experience

Powering all the new Pixel 10 devices is the Tensor G5, Google’s latest custom SoC built on a 3nm process. This new silicon enables some truly impressive on-device AI experiences. Instead of just a list of features, Google showed off practical tools that feel genuinely useful.

For example, Magic Cues can see you’re texting a friend about a dinner reservation and proactively pull the address from your Gmail to suggest as a reply. The new “Conversational Editing” in Google Photos is even more impressive. You can now simply tell your phone, “delete the plastic bag in his hand,” and the AI will edit the photo for you. Crucially, Google clarified that this feature is an update to the Google Photos app and will be available to all users, not just those on Pixel 10.

Pixel Watch 4 steps up

The Pixel Watch 4 is another story of thoughtful refinement. Available in new 42mm and 46mm sizes, the watch features a new domed display panel that’s brighter and has smaller bezels. A Snapdragon W5 Gen 2 chip provides a 25% boost in battery life, and new health features include AI-powered activity recognition and the ability to detect a loss of pulse. In a fantastic move for sustainability, the watch is now serviceable for easy battery and screen replacements. The Pixel Watch 4 starts at $349 and arrives on October 9th.

New budget-friendly Pixel Buds

Google rounded out the event with the new Pixel Buds 2a, which bring Active Noise Cancellation to the A-series for the first time for just $129. For existing Pixel Buds Pro 2 owners, a big Feature Drop is coming in September, adding features like Adaptive Audio and Loud Noise Protection.

Pixelsnap and full MagSafe compatibility

In perhaps one of the most welcome moves, Google is fully embracing the Qi2 wireless charging standard across the entire Pixel 10 lineup! Google is branding its implementation “Pixelsnap,” but the most important news is the inclusion of magnets on the rear of the phone to snap your charger or accessories into place.

The Pixel 10 and Pixel 10 Pro models (including the Fold) support up to 15W wireless charging, while the Pixel 10 Pro XL supports faster 25W Qi2.2 wireless charging.

The cool thing here is that this means that the entire existing ecosystem of Apple MagSafe accessories will work perfectly with the Pixel 10. Chargers, stands, wallets, and grips will all snap securely to the back of the new Pixels. Google is, of course, releasing their own accessories, including a $39.99 Pixelsnap Charger, a $29.99 Pixelsnap Ring Stand, and a $69.99 Pixelsnap Stand. This is a huge win for users and the accessory market as a whole.

All in all, it was a jam-packed! Google’s hardware vision feels more cohesive and competitive than ever, with thoughtful upgrades! What was your favorite announcement from the show? Let me know in the comments below!