Google’s Chromecast has had no issue holding its own in the consumer market. With over 30 million units sold, it has wrangled a formidable 35% of the streaming device market in 2015. Undoubtedly, Chromecast devices have proven their worth and ability with consumers.
With the release of the third generation Chromecast Ultra, it now appears Google is making a push to solidify retail popularity of the 4K streaming dongle. The official YouTube channel for Google Cast has, just this week, created a handful of short promotional videos for the Chromecast.
The strategy looks to be a brilliant one. Each video lasts a mere 7 to 30 seconds and most likely will be used as bumper ads for YouTube and other streaming media.
The new slogan? Tap, Tap.
Simple, clean and very effective.
Hook up your Chromecast. Then, when your friends are over and you want to share that funny cat video or the latest review from Chrome Unboxed, just tap play and tap cast.
It’s catchy. And, since Google owns YouTube, it’s guaranteed to find itself in front of millions of viewers on a daily basis.
Check out a little sample below of Chromecast’s newest advertising campaign.
Google has clearly made a shift to a consumer model for their new line of “home” products and rightfully so. The 10/4 hardware event presented us with a new, buyer-centric Google that desires to be at the core of all the “things” in the home.
The success of the Chromecast has created a tangent market with the implementation of new home devices and third party OEMs manufacturing more and more products with casting baked right into their products. Televisions, speakers, smart-home products and more, all made possible on the heels of this little dongle’s success.
Another advantage of retail marketing for Chromecast? Developer support. As the Chromecast draws more and more public attention as a viable consumer product and demand grows, we can surely expect to see more apps gaining native cast support.
Thank you Chromecast. Good form.
Check out all the Chromecast videos on the Google Cast YouTube channel.
SOURCE: Android Police