The Pixel 10 leaks during a new ad shoot

We’re used to seeing phone leaks from renders, supply chain sources, or accidental retail listings, but a full-blown commercial shoot happening out in the open? That’s a new one, even for Google. Yet, that’s exactly what appears to have happened for the upcoming Pixel 10, giving us an unexpected and very early glimpse at the device and its marketing.

According to a report from 9to5Google, who picked up on a share by @MarksGonePublic on X, a production crew was spotted actively filming what was unmistakably an ad for the “Google Pixel 10” in Vancouver. How can you be sure? Well, the storyboards were reportedly on full display at the shoot, matching Google’s typical visual style for their advertising materials.

Ask more of your phone.

Perhaps the most concrete takeaway from this unexpected reveal is the apparent tagline for the Pixel 10 series: “Ask more of your phone.” This certainly leans into the AI-first direction Google is pushing with Gemini, suggesting the Pixel 10 will be heavily marketed on its intelligent capabilities and ability to handle more complex user requests – something we’re already seeing ramp up with the latest Gemini features across Google’s ecosystem.

The storyboards also showcased a device that is likely the Pixel 10 Pro (or perhaps a Pro XL model), identified by the presence of two circles – likely the flash and the thermometer sensor – to the right of the camera array. From these storyboards, which showed the power button, volume rocker, camera lens, and the phone’s back, the design doesn’t reveal any big changes on the outside from the Pixel 9 Pro.

Cameras are still a focus

It should come as no surprise to anyone that the ads being filmed appeared to have a strong focus on the Pixel’s camera capabilities. The storyboards leaned into the cameras quite a bit, prominently showcasing the ‘Add Me’ feature.

We all expect the Pixel 10 series likely late this summer, and the “Ask more of your phone” tagline strongly signals an even deeper dive into AI. While the seemingly familiar design suggests Google might be focusing its big changes for the Pixel 10 generation on the inside and the software experience, we’ll be keeping a close eye out for any more details that emerge before Google makes these new phones official in the coming months.