The Pixel 10 is a certified hit: Google’s phone sales surge to a new record high

It’s been a long and sometimes difficult road for Google’s Pixel hardware. After years of finding its footing, stumbling on hardware choices, and working to build a market presence, it looks like the company is truly reaping the rewards of its persistence.

Following a report last month that the Pixel 10 series was the fastest-growing premium smartphone line, new data from Counterpoint Research confirms the trend: Pixel sales in the US have surged, hitting a record high.

The impressive new numbers

According to the new data, Pixel sales in the US have seen a massive 28% increase compared to the previous year. This “dramatic” push is being attributed directly to the strong performance and positive reception of the Pixel 10 series.

But the most monumental stat comes from the all-important premium ($600+) phone category. In September 2025, Google managed to capture 6.1% of that premium market. While 6.1% might not sound like a market-dominating figure on its own, it’s an absolutely massive leap when you look at where Google was. According to Counterpoint’s data, in 2022, Pixel held just 0.1% of this market.

Going from a statistical rounding error to a solid 6.1% share in just a couple of years is a testament to how successful the Pixel 9 and now the Pixel 10 have been in convincing consumers to make the switch.

Why is this happening now?

The report rightly points out that the smartphone market has stagnated, with hardware innovation slowing down. The reason for this new growth isn’t just about better hardware; it’s about the software and AI experience. Google’s strategy of deeply integrating Gemini into every facet of Android is what users are responding to. This AI-first approach is no longer a gimmick; it’s the key differentiator.

While Apple is still the overall market leader and Samsung remains the king of the Android space, this data shows Google is really beginning to gain some ground. It’s no longer just a niche product for tech enthusiasts; the Pixel line is becoming a serious contender for the top spot in the Android world.