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intel took the stage at CES 2020 to
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deliver their keynote like they do kind
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of year after year and right in the
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middle of it they took a few minutes to
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talk about the progress that they've
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made on project Athena and then they
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made a surprising announcement to a lot
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of us and that is a partnership with
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Google surrounding this whole idea of
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project Athena laptops and then they
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went further and debuted a couple new
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Chromebooks the Samsung Galaxy
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Chromebook in the Asus Chromebook
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flipsie 436 as project Athena
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Chromebooks and all of this is very
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important and if you're hearing all of
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that and going I don't know what any of
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we kind of didn't really either and so
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we did some research and I'd like to
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VPN to get started so what is project
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Athena well basically this is Intel's
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newest stab at the idea of something
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like an ultrabook where they create a
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set of standards basically that
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manufacturers can build towards and
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there's a lot of great stuff on offer
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for project Athena devices most of them
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are Windows devices at this point and
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there's 25 total and Intel thinks that
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there should be 50 by the end of 2020
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and they include things like Wi-Fi six
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Bluetooth five sixteen hours of
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continuous local video playback nine
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hours of real-world battery use
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biometric fingerprint sensing or face
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detection if that's your thing has to
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wake from sleep in a second it has to
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have 256 gigs or more of nvme storage it
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has to have eight gigs of ram or more it
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has to have a 1080p screen it has to
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have an or greater it has to have
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backlit keys there's a huge list of
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things that you need to have in a laptop
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for it to qualify as a project Athena
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device and the benefit of all these
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specs and kind of saying hey here's a
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new standard that you need to aim at is
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that all these manufacturers and
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software makers so people that make you
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know Windows or Chrome OS can now point
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at very specific goals and targets so
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when say Asus goes to make their next
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Chromebook when they were sitting in the
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room deciding what they're gonna put
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into the flip see for 36 they didn't
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have to wonder should we cut corners and
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go with this Wi-Fi chip or this one or
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should we maybe not include bluetooth
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5.0 or maybe we should go with that emmc
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storage instead of nvme storage they
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don't have to worry about those if
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they're saying hey we want to make a
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project Athena laptop here we know the
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standards we have to go with so they can
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kind of aim at those things and stop
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worrying about what corners are going to
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cut and put together a machine that fits
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a particular spec and then think about
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how they're going to differentiate their
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device in other creative ways the second
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part of this announcement that was
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interesting is the fact that Intel is
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now kind of publicly partnering with
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it's not that Google hasn't used intel
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chips before but they've not really been
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partnered in this particular way and
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what this all means is that Google now
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is saying hey we want to be on board and
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we want to make better Chromebooks we
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know that we've kind of got the edge in
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the education market but when it comes
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to consumers and it comes to enterprise
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we want to deliver top-end devices just
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like our Windows counterparts and so
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this partnership between Google and
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Intel is a pretty important thing moving
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forward and here's the primary reason
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and the primary example of this take a
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look at the Samsung Galaxy Chromebook
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this device isn't something that was
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cooked up and you know a couple meetings
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or over the course of a few weeks this
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is something that's probably been in
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development for well over a year and
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what's important about this device and
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devices like it they flip C 436 and
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other devices that are going to come
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that are going to be specified as
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project Athena devices is that we're
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starting to see the result of a more
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vertical integration so think about what
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Apple does with iOS or an iPad for
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instance they built the hardware they
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make the software they also build the
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chipsets so their teams internally know
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exactly what each piece is capable of
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can communicate with one another and
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then they build in what you think of as
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a vertical way we all know that Intel's
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not making any laptops anytime soon and
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we also know that Google doesn't seem to
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be interested in making internal
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hardware they're not making chips
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they're not making arm ships or x86
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chips so how can either one of these
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companies make a more vertically
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integrated device well it's by
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partnering together and working together
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in deciding you know what as Google
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we're gonna help our software engineers
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understand better what Intel's offering
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on their chipsets and as Intel we're
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going to clearly communicate everything
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we're building into these chipsets and
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motherboards so that the software guys
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can take full advantage of it once those
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guys are onboard then we can deliver
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this package this project Athena thing
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to all of our Hardware makers so we can
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say hey look here's all the tools we
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have in this kit go make something cool
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with this back to the Samsung reference
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this means Samsung gets this project
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Athena kit of tools basically and says
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okay let's make a Chromebook based on
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this stuff so again they're not thinking
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about storage they're not thinking about
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RAM or connectivity or any of those
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they get to sit and think about what do
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we want it to look like what color do we
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want it to be how do we want to build
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the keyboard do we want to have a pen in
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here hey what about a 4k AMOLED screen
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and they get to think about all that
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cool stuff that they probably wouldn't
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have thought about before because they
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were trying to figure out what they were
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gonna do and how they were gonna go
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about making a Chromebook on just kind
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of a generic motherboard and so now that
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they don't have to think about those
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things they get to be more creative and
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things like the Galaxy Chromebook are
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the result of this so if you came into
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this video not even knowing what project
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Athena was or why it matters that Google
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is partnering with Intel or any of those
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things hopefully now you kind of know
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you understand that this Athena thing
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isn't going anywhere it's been around
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for a year and Intel seems to be kind of
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stuck to it I mean we saw ultrabooks
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stuck around for a long time before it
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really changed and moved the market
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forward so expect more Chromebooks to
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fit this particular spec and that's an
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exciting thing because we haven't seen a
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ton of really nice high-end Chromebooks
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and we haven't seen much innovation in
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the way of laptops from Chromebooks
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because honestly they've just been kind
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of behind the curve and just trying to
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catch up to the latest thing that Intel
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is doing but now Google's on board with
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Intel and just like Windows these
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manufacturers now have all the tools
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that they need at their disposal to
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build fantastic pieces of hardware and
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it's going to be really exciting I think
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throughout 2020 to watch more of these
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project Athena Chromebooks launch and to
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see what other kind of devices we can
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move into and hopefully we'll start
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seeing Chromebooks that come out that
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aren't just great laptops or aren't just
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great convertibles or tablets but
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actually start moving into different
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form factors and getting really
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interesting designs that aren't just
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playing J and laptops and they can do
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that now because we've got this unified
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spec that everybody can aim towards
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everybody can understand and everybody's
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kind of on board and making devices with
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the same ideas in mind but guys that's
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