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If you've not heard already, Google has officially come out and said it will no longer make tablets. After the cold reception of both the Pixel C and Pixel Slate, it seems Google is taking its ball and going home. Have they just given up? Are they simply ceding victory to the iPad and not interested in the fight any longer? Maybe. But I also think there's more to this decision.
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0:02
so Google's not making tablets anymore
0:05
I'm okay with that but before we get
0:15
into all the facts and all my thoughts
0:17
on this entire situation this video is
0:20
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device or anything you use go to Chrome
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and voxcom for it slash Nord VPN to get
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started today so let's talk about the
0:38
facts first a couple days ago
0:40
Google made just a kind of quiet
0:42
announcement through a spokesperson to
0:45
Business Insider and they covered the
0:47
story and just basically said these
0:49
facts Google had two tablets that they
0:51
were working on that we're basically
0:52
just under codename and might have been
0:54
released post 2019 and those tablets
0:57
have stopped production and in general
0:59
Google is not going to be in the tablet
1:02
market at all as a hardware manufacturer
1:04
they went on to say that they'll
1:07
continue supporting the pixel slate and
1:09
they're gonna continue supporting all of
1:10
their other you know partners in the
1:13
hardware space and making tablets but
1:15
Google themselves will not be making a
1:17
tablet any longer so shortly after these
1:19
reports went out and people started
1:21
picking them up Rick oh sturla who is
1:22
the head of pretty much all hardware at
1:25
Google did tweet out and confirm yes
1:27
Google is walking away from the tablet
1:30
game as far as a hardware manufacturer
1:32
is concerned so it's not like they're
1:34
gonna stop supporting Chrome OS on
1:36
tablets for other Hardware makers it's
1:37
just Google themselves are not going to
1:39
be making tablets any longer and he went
1:42
on to say we're gonna focus all of our
1:44
efforts hardware-wise
1:45
on the pixel book and that was even a
1:47
little confusing too because the way he
1:49
worded it almost sounded like the only
1:51
Hardware they were gonna make was a
1:52
laptop that wasn't true he went on to
1:55
confirm it seemed like they were just
1:56
kind of seeing this news hit the the
1:59
internet and
2:00
and then kind of backpedaling a little
2:01
bit and saying look this is what we for
2:03
sure meant and yeah we're getting out of
2:05
the tablet space but we're not leaving
2:06
Chrome OS behind we're not saying that
2:09
we don't want anybody making Chrome OS
2:10
tablets it's just Google we're not
2:12
making those anymore
2:13
the last tidbit of note in all this news
2:15
is the fact that Business Insider did
2:17
say that this Google spokesperson said
2:19
that there would be another pixel book
2:22
by the end of 2019 likely so a lot of
2:25
news outlets have been covering this as
2:27
if Google has just given up or they got
2:30
beat so bad that they can't continue on
2:32
in the tablet space and there's a little
2:35
bit of truth to that honestly I mean
2:36
when we look at tablets in general the
2:38
the main winner here is clearly iPad and
2:41
Apple has done a great job at building
2:43
an operating system and an experience
2:46
around tablets that is just unmatched
2:48
there's nothing quite like using an iPad
2:50
and I have an iPad and know a lot of
2:52
people that do and they like them and
2:54
they're just fine and ultimately iPad
2:57
feels like peak tablet I don't know that
2:59
we're gonna get a tablet experience much
3:00
better than what they're offering and in
3:02
some ways yeah Google did lose in the
3:04
tablet wars but the bigger question
3:06
comes down to is that a huge deal or not
3:09
so go with me just a second on this I
3:11
think about the number of times you've
3:13
seen the larger iPads out and about so
3:15
I'm talking about the pros that are the
3:16
12 to 13 inch devices similar to like
3:19
the pixel slate or the pixel book and in
3:20
that kind of use case every time I've
3:24
seen one personally literally every
3:25
single time it's always had a keyboard
3:27
attached and in general it seems like a
3:29
lot of news surrounding the iPad and
3:31
even iPad OS that's coming out in the
3:33
fall is about getting the iPad to be a
3:35
little more desktop like and getting the
3:38
iPad to feel a little more like a
3:39
clamshell device or a little more like a
3:41
MacBook or a little more like a laptop
3:44
in general and so I have to wonder why
3:47
it is that we want to do that I mean
3:48
think about it for a second is there
3:50
anything that you have to do on a tablet
3:52
is there anything that you grab a tablet
3:54
and thing I don't want to do this
3:55
particular task on anything but a tablet
3:58
I can't think of anything like that
4:01
there's nothing that I need my iPad for
4:04
there's nothing that I have to go to my
4:06
iPad to get accomplished there's
4:08
literally only one thing I use mine for
4:10
and that's to play pub G mobile and
4:12
while I'm not every person and there
4:14
people that enjoy their iPads just fine
4:16
I'm not saying that that's the case what
4:18
I am saying is that there are not any
4:20
scenarios where you have to have a large
4:23
tablet device to get the job done so a
4:26
perfect example this for me and when all
4:28
of this really just kind of hit home was
4:30
when the pixel slate was released back
4:32
in October November of last year I
4:34
wanted to like this device so much I
4:37
wanted this whole idea of having a
4:40
tablet that could also be my you know
4:41
desktop computer my laptop and this
4:44
carry device that could somehow take the
4:47
place of multiple devices what I
4:49
actually found out in that process of
4:52
reviewing that it was one of the hardest
4:53
reviews I've ever done is I figured out
4:56
that when it comes to devices of this
4:58
size so 11 12 inch screen stuff like
5:01
that that tablets just feel too large to
5:05
really do anything useful I'm always
5:08
going to end up wanting to go back to a
5:09
laptop and that's why we see people
5:11
wanting to you know have mouse cursors
5:13
and be able to put keyboards and stuff
5:16
on these larger iPads and other tablets
5:18
too it's because we want to be
5:20
productive with them and in general when
5:22
it comes to having a tablet that large
5:24
even though I can pull it off the
5:25
keyboard I just never found myself doing
5:27
it at all and so it begged the question
5:29
do I even actually want this do I want a
5:32
tablet this size or do I want a laptop
5:35
that I can use as a tablet every once in
5:37
a while and what I found when I stopped
5:39
wanting to like the pixel slate so much
5:43
I figured out that yeah I just don't
5:45
really want to tablet and what I found
5:47
through talking about that with other
5:49
people is that they kind of felt the
5:51
same too they don't really want a big
5:53
tablet maybe a smaller one but even then
5:56
small tablets have kind of been
5:57
supplanted by large phones and so we get
6:00
this weird space that we're in now where
6:03
it's like oh I have a sleek thin light
6:06
laptop that I can you know convert to a
6:08
tablet when I need it has great battery
6:10
life and I can just throw it in a bag
6:11
and it's light so bigger screen tasks I
6:14
take care of here
6:15
smaller screen consumption I get on my
6:17
phone so or does the tablet fit in here
6:20
and what I'm finding more and more not
6:22
just with myself of people I talk to
6:25
that the tablet just doesn't seem to
6:26
have a place anymore so am i defending
6:28
Google and saying that this is why
6:30
they've walked away from tablets I don't
6:32
know if that's why they did it
6:34
I think it's Google and they make all
6:35
kinds of random decisions and heck in
6:37
six months they might be back and be
6:39
like haha yeah about that we've now we
6:41
got a new tablet look at this thing who
6:43
knows Google does all kinds of weird
6:44
stuff what I am saying is that as I've
6:47
been reading these pieces about Google
6:48
getting out of the tablet game I just
6:50
don't know it's as simple as hey we got
6:51
beat and we're leaving I think there's
6:53
more to it and they're realizing that
6:55
hey when we built the pixel book we did
6:57
something pretty special and it's
6:59
something that over time instead of
7:01
people kind of disliking it more and
7:03
more they're finding that it's actually
7:05
a fantastic piece of hardware and that's
7:07
not just me and that's not just
7:08
chromebook users general users and tech
7:12
people people that use Apple products
7:13
are finding that they really really love
7:16
the pixel book experience and so I think
7:18
it's wise of Google to say hey look we
7:21
missed it with tablets we missed it when
7:23
it came to getting Android apps to work
7:25
on tablets the right way we missed all
7:27
kinds of marks and we don't really know
7:29
how to go about making a great tablet
7:31
but when you look at the market if you
7:33
take the people that are gonna go buy
7:35
iPads anyway no matter what you take
7:37
them out of it what's left and the
7:38
people that really need some sort of new
7:40
tablet experience it's probably pretty
7:42
small and so why not take those efforts
7:45
and take those skills and take all the
7:47
things that you have then that have to
7:49
invest money into building something new
7:51
take those and ship them to a product
7:53
that you're already making that is
7:54
really good and it's now being received
7:57
so well even almost two years after its
7:59
initial introduction into the market
8:01
that honestly seems like a smarter move
8:04
to me and if Google is has failed and
8:06
they can't quite figure out how to get
8:08
tablets working anymore
8:09
well invest your time and this thing
8:11
that people are starting to look at and
8:12
go I mean you guys nailed it with this
8:14
thing I'm looking forward to a new pixel
8:17
book I know a lot of you are looking
8:18
forward to a new pixel book and to be
8:21
honest if Google doesn't make any more
8:23
tablets that are hash tag made by Google
8:25
that just doesn't bother me anymore
8:27
well guys that's it for this one if you
8:29
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8:38
[Music]