Categories: All StoriesChromeNews

Google Sets Date For Chrome’s New Ad Block Policy


Earlier this year, Chromium developers announced their plans to begin blocking ads that do not adhere to the Better Ads Experience Program laid out by the Coalition for Better Ads. The new policy will apply to any and all advertisers, Google’s platforms included.

This week, developers shared the date that the new ad blocking protocols would take effect. From the Google developer’s update page:

Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.

February 15th is the day.

In theory, this will create a better web experience all around by reducing intrusive advertising. Site owners rely on ad revenue in order to continue providing content for readers. However, with the increasing number of popovers, redirects and all-out browser highjacks, many readers opt to use ad blocking software or extensions when consuming media and rightfully so.

When a site becomes burdensome to read or navigate due to ads, I am the first in line to never visit that site again but the fact remains, advertising is key to sites like ours and thousands of others to continue producing content. Creating a better ad experience is crucial in keeping an open web with quality, free sites.

Source: Google Developers via VentureBeat

Gabriel Brangers

Lover of all things coffee. Foodie for life. Passionate drummer, hobby guitar player, Web designer and proud Army Veteran. I have come to drink coffee and tell the world of all things Chrome. "Whatever you do, Carpe the heck out of that Diem" - Roman poet, Horace. Slightly paraphrased.

Recent Posts

  • Chrome OS
  • Chromebooks
  • News
  • Updates

Chrome OS 73 Arrives With Advanced Linux App Features, Native Media Controls And Much More

Upcoming releases of Chrome OS are expected to bring some serious enhancements to the increasingly robust platform but that doesn't…

8 hours ago
  • Chrome OS Tablet
  • News
  • Upcoming Devices

Wireless Charging is Coming To New Chromebook Tablets

Just this weekend we uncovered news of an upcoming duo of tablets coming soon that will feature the newer Mediatek…

18 hours ago
  • Chromebooks
  • News
  • Pixelbook

Buying A Pixelbook? This One Mistake Could Cost You Your Warranty

When it comes to getting the best deal on a new Chromebook, going outside of the manufacturer's website can often…

2 days ago
  • Chrome OS Tablet
  • Chromebooks
  • News
  • Upcoming Devices

The Next Generation Of Chrome OS Tablet Is Coming But Not From Where You’d Expect

It's really difficult to say when, or even if, Chrome OS tablets will ever take a firm grasp in the…

2 days ago
  • Apps
  • Chrome
  • News

Microsoft Testing Windows Defender Extension For Chrome And Firefox

A recent update to the Windows Insider 10 has brought Microsoft's Windows Defender to the Chrome and Firefox browsers. Installed…

3 days ago
  • Chrome
  • News
  • Tips & Tricks

How To Enable Swipe Navigation For Chrome On Android Right Now

One of my favorite gestures for Chrome OS that has been around for years is the ability to use a…

4 days ago